I’ve been growing tired of my existing brand for a while. The logo itself is great, thanks to David Pache for that, but the way I’ve been branding myself and my company has long been against the direction I’ve been wanting to go in. Instead of being another jack-of-all-trades web agency, I want to build my “personal brand” and focus more on user-experience design. The result is this new brand (and slightly obscure tagline), which will soon be followed up by a new look portfolio.