This is the accompanying Slideshow for the presentation Craig Hellen and I gave at MediaCamp 2008 in London.
The presentation was a reaction to companies like Viacom trying to guard their copyright too tightly. As content producers ourselves, we took a step back and crunched some numbers, eventually realising that releasing content for free on the web and adopting “embedded” forms of monetisation could actually make you more money for considerably less cost to both you and your advertisers. It was really aimed at people producing video content, but really applies to a wide array of “entertainment” media, such as games and music.
It’s important to make clear we’re not detracting from the sanctity of copyright, accreditation and intellectual property rights remain key to any creative industry, but when it comes to entertainment, should the burdon be on your consumers to line your pockets?
Added 4 months, 2 weeks ago by paul imre
Added 4 months, 2 weeks ago by Chris Garrett